I attract my clients with empathic and fluid design. This focus results in user-centred visuals that drive tangible business results, like a pufferfish.
My design journey began with a simple brushstroke. I first discovered the power of visual expression by exploring the interplay of colour and the emotions they evoked. This tactile experience naturally led me to the blank canvas of paper and the versatile potential of a pencil, where I began to experiment with form and composition through doodling. These initial explorations were my first steps into the design world, igniting a passion that continues to drive my work today. This early fascination has shaped my career trajectory, leading me through diverse design roles. I honed my skills as an Art Director within both advertising agencies and publishing houses, contributing to prominent magazines such as Cosmopolitan, Marie Claire, and Reader’s Digest. These experiences provided invaluable insights into visual communication, branding, and the importance of understanding target audiences.
Building upon this foundation, I transitioned into Product Design, where I've collaborated with a wide spectrum of clients, users, and customers across numerous industries. My portfolio reflects this diverse experience, encompassing projects for government agencies, medical institutions, music labels, fashion brands, transportation companies, financial firms, sports organisations, IT companies, and real estate developers. This breadth of experience has allowed me to develop a versatile approach to design, adapting to the unique challenges and requirements of each sector while consistently focusing on user-centred solutions.
Work Terms
We can work via mail or Skype/id: sopreas. If you have any projects around idea generation, concept development & visualisation, video, or interactive concepts, give me a shout. I would be interested in working and discussing with you the details of your projects.
*My fees are created and calculated based on the client’s needs and desires. I can work per project or hour. For ongoing projects, my fee is lower than per project.
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