Banner Image

Skills

  • Analytics
  • Marketing
  • Ms Excel

Services

  • Campaign Performance Reporting

    $60/hr Starting at $25 Ongoing

    Dedicated Resource

    Evaluates the results of a marketing campaign programme and guides the development of creative and messaging

    AnalyticsMarketingMs Excel

  • Customer Profilling

    $60/hr Starting at $25 Ongoing

    Dedicated Resource

    Determines the demographic, engagement, transaction, lifestyle profile of your customers enabling the use of targeted communications.

    AnalyticsMarketingMs Excel

  • Marketing Test and Learn

    $60/hr Starting at $25 Ongoing

    Dedicated Resource

    Test and learn approaches provide insight into what combination of elements within a campaign will maximize sales and customer response.

    AnalyticsMarketingMs Excel

  • Segmentation

    $60/hr Starting at $25 Ongoing

    Dedicated Resource

    Divides existing customers or customer prospects into differentiated groups against which more relevant marketing communications and marketing strategies can be developed and executed.

    AnalyticsMarketingMs Excel

  • Next Best Message

    $60/hr Starting at $25 Ongoing

    Dedicated Resource

    Helps to identify the relevant product and services to offer and suggest the next best marketing message to use

    AnalyticsMarketingMs Excel

  • Customer Journey Personalisation

    $60/hr Starting at $25 Ongoing

    Dedicated Resource

    Seeks to attract customers to the most profitable journeys by mapping and personalising the marketing message and experience.

    AnalyticsMarketingMs Excel

Sign up or Log in to see more.

About

Improving ROI Using Customer Data

A commercial professional with a focus on direct and digital marketing analytics. Recent roles have involved me working in database marketing or CRM teams in consultancy / management positions, helping to translate data in order to plan and implement effective campaigns.Clients have included Barclaycard, Agency CreativeRace, TKMaxx and Vauxhall.I specialise in creating, managing and delivering campaign optimisation programmes and am familiar with introducing and advising on the use of advanced analytics to different levels of an organisation.

Work Terms

Hours of work: 9.00 am to 5.30 pm, Monday to Friday.
Payment Method: Via my accountants Paystream, once you have received an invoice from them for the work done.
Method of communication: Phone or Email.

Browse Similar Freelance Experts

Analytics Experts

Marketers