“Graeme's strength is that he gets consumer behavior, he gets brand values, and he understands story telling. When working with Graeme, I shared relatively little, but he came back with what I said as the seed of something he had grown into a living breathing idea, that made me want to use it. There
are few things more enjoyable than someone taking your thinking and adding a sprinkle of magic and some deep behavioral and technological know how, to make it real. And better."
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Ben Abramowitz