Creative Brand Consultant and Designer
For me, Design is the organisation and augmentation of communication with a customer or user. What excites me about it is the way it constantly changes and evolves due to its hybridization of art, technology and psychology. I enjoy crafting beautiful work, but the best part is putting myself into the shoes of the audience to develop strategic messaging that is convincing and of relevance.
I have had extensive experience with the full Adobe suite which I have employed to design for print, broadcast, cinema and web, across entertainment, fashion and corporate finance. I take great pleasure analyzing data to understand user behaviour to develop a U.X. strategy, that benefits both the user and business