Powering personalized marketing with expert Marketing Cloud solutions.

With extensive experience in Salesforce Marketing Cloud (SFMC) and marketing automation, I specialize in designing, developing, and optimizing dynamic, data-driven campaigns that enhance customer engagement and drive measurable business impact. My expertise spans across AMPscript, SSJS, SQL, API integrations, and Journey Builder, enabling me to craft scalable, hyper-personalized solutions tailored to global markets.

🔹 Experience & Expertise
🔸 Merkle, Dubai – Senior Developer (Feb 2025 – Present)
At Merkle, I play a pivotal role in architecting and implementing multi-language, data-driven solutions for Emirates' Skywards loyalty program and eCommerce initiatives, covering 100+ markets and supporting 20+ languages. I have:
✔ Developed scalable frameworks for dynamic content blocks, streamlining email marketing operations.
✔ Automated customer journeys tailored for the aviation industry, enhancing engagement across booking, loyalty, and post-flight experiences.
✔ Integrated data-driven decision-making to optimize personalization and customer interactions.

🔸 Omega CRM, Madrid – Technical Consultant (Nov 2023 – Feb 2025)
As a Technical Consultant, I led the migration of marketing campaigns to a new business unit, integrating SFMC with Tealium CDP to enable advanced audience segmentation and enriched customer experiences. My work included:
✔ Implementing advanced personalization strategies to improve targeting and engagement.
✔ Designing new customer journeys aligned with migrated campaigns, optimizing conversions.
✔ Collaborating with stakeholders to ensure seamless integration between SFMC and Tealium.

🔸 Nateevo, Madrid – Salesforce Marketing Cloud Consultant (Jul 2022 – Nov 2023)
At Nateevo, I focused on data-driven marketing strategies and automation to enhance customer engagement. Key achievements:
✔ Designed and optimized data models within SFMC to improve segmentation and reporting.
✔ Integrated new communication channels (SMS & WhatsApp) to expand audience reach.
✔ Utilized SSJS and SQL to develop advanced automations and API integrations.

🔸 MRM//McCann Spain, Madrid – Marketing Automation Specialist (Jul 2021 – Jul 2022)
In my early career, I gained hands-on experience in marketing automation, SQL-based segmentation, HTML email development, and AMPScript-driven dynamic content.

🔹 Technical Skills
✔ Salesforce Marketing Cloud (SFMC) – Journey Builder, Automation Studio, Email Studio, Content Builder
✔ AMPscript & SSJS – Dynamic content, scripting for personalization
✔ SQL & Data Management – Segmentation, data modeling, and campaign performance analysis
✔ API Integrations – Connecting SFMC with external platforms (Tealium CDP, CRM, etc.)
✔ Marketing Automation – Personalized workflows, triggered campaigns, customer journeys

With a strategic mindset and a strong technical foundation, I help brands optimize their marketing automation efforts, enabling them to deliver highly personalized, scalable, and data-driven customer experiences.