Art Writer, Critic, Editor and Marketer
A killer storyteller for the visual arts, design and crafts industries of the Middle East and North Africa. A strategic thinker and an editor who knows her prepositions from her conjunctions.
Whilst there are many multilingual art graduates across the Middle East and North Africa and an inconceivable number of business and marketing professionals in the region, there are very few who are equally capable in both fields like myself.
Having worked in the business and marketing field for 20 years and completed two post-graduate research degrees in art and visual culture, I am able to create and develop rich content that can engage the targeted audience whilst fulfilling the business objectives of your organisation.
Creators/editors with a business/marketing background lack the academic depth of knowledge to historicise events and contextualise artistic phenomena. On the other hand, art professionals who create/edit content fail to acknowledge the needs of the wider audience and have a poor understanding of business dynamics and digital marketing requirements.
Work Terms
I offer 3 lines of services with multiple packages which you can review on my website.