enabling others realize their potential
With nearly 20 years of experience, Hazem Helal led the creation & execution of several commercial strategies in different multinational and regional companies, including “Procter & Gamble” (2004-2016) where he served in the role of Commercial Director Egypt, Lebanon, Syria, Jordan & Iraq.
Following P&G, he became the Managing Partner of out of z box (2016-2018), for Middle East & Africa, consulting CEOs of top multinational and regional companies on strategy, business modeling, organization plans & communication.
Hazem later-on shifted career to real-estate, and joined “Mountain View” as the company’s Commercial Director (2018-2022), reshaping its go-to-market strategy & sales operations, as a key pillar enabling the unprecedented growth from 2 Billion EGP sales in 2018 to 30+ Billions in 2022.
Starting 2023, Hazem Helal founded “Potentializer”, aiming to enable businesses and organizations to realize their potential, through revamping commercial strategies and through creating talent development programs.
In parallel, Hazem currently serves as the Chief Executive Officer of “El Ahly Sports Facilities Company”, the newly created company responsible for brining-to-life the Club of the Century’s future Stadium.
Hazem serves as well as an independent board-member in different public and private companies; he is a core-member in the Amcham real-estate committee, and is an angle investor and a mentor to many startups in Egypt.
On a different note, pursuing his love for Chess, Hazem founded “Zayed Chess Club”, in a step to bring together a chess community who shares the affection of the royal game.
Hazem is a graduate of the Engineering School in the American University in Cairo (2003), and he is an alumni of Harvard Business School (2022)