Performance Marketing Freelancer Helping Clients Increase Sales That Meet Their Expectations
I started in Digital Marketing as an SEO executive in 2017. After 2 years, I was promoted to SEO Team Lead and Acting Head of the Digital Marketing Department
I had been working diligently and delivering tangible value to businesses
1. SEO Team Lead | The Acting Head of the Digital Marketing Department | Tran Toan Phat Co., LTD
May 2019 - February 2020
+ Conversion Rate Optimization
• I managed the CRO project for divashop.vn from October 2019 to February 2020
• My role:
- I have analyzed data and collaborated with the CRM department to identify key issues that keep the conversion rate low on divashop.vn
- I have built an approved mockup for the new version of divashop.vn
• Result: Sales increased instantly after launching the new version
+ Advertising
• My role:
- I managed content creation for advertorial articles and coordinated with the media outlet to publish articles
- I managed the banner advertising campaign
+ SEO
• I managed the SEO project for adiva.com.vn from May 2019 to February 2020
• My role: I run a strategy focusing on Relevance, Authority, and Branding
• Result: Organic traffic increased from 150,000 unique users/month (January 2019) to 300,000 unique users/month (February 2020)
2. SEO Specialist | VANESS BOOKING Co., LTD
August 2018 - September 2018
Website: korean-air.biz
• Project goal: Increase rankings for a keyword cluster about "cheap international flight ticket" from pages 8 -10 in SERPs within 2 months
• Solution:
- I made a full competitive analysis to understand clearly the strengths of key competitors and to choose an appropriate battle plan with the low SEO budget of our own company
- I re-designed the website architecture for the keyword cluster of "cheap international flight ticket" based on the SILO structure
• Result: Ranking of the main keywords in the keyword cluster of "cheap international flight ticket" on page 3 within 40 days
3. SEO Executive | Saigon Express Corporation
May 2017 - March 2018
1. SEO for the website: taxitaisaigon.vn
• Project goal: Increase the rankings of main keywords from pages 4 - 5 on SERPs
• Solution: I focused on building links from high DA webs 2.0, high-quality social profiles, and high DA forums
• Result: Rankings of the main keywords on top 1-3 after 9 months
2. Google Ads for housemoving.vn
• Project goal: Increase profit in the House Moving Services industry
• Solution:
- Evaluate the current performance of campaigns.
- Create a new landing page design.
- Define KPIs.
- Keyword research.
- Structure ad groups for optimal relevance.
- Write compelling ad copy.
- Employ flexible strategies for campaign setup, budgeting, bidding, keyword selection, and scheduling.
- Set up conversion tracking.
- Implement remarketing campaigns.
- Leverage data from Google Analytics and Google Ads.
• Result: Profit in the period of January - February 2018 grew quite well compared to the previous 2 months.
My Core Values: Trustworthiness - Professionalism.
Work Terms
Let's discuss and agree on the working hours, payment methods, and communication channels that work best for both of us.