Performance Marketing Freelancer Helping Clients Get a Steady Income Stream
I started in Digital Marketing as an SEO executive in 2017. After two years, I moved up to lead the SEO team. I had been working diligently and delivering tangible value to businesses.
1. SEO Team Lead | Tran Toan Phat Co., LTD
October 2018 - February 2020
+ Conversion Rate Optimization
• I ran the CRO project for the website divashop.vn from October 2019 to February 2020.
• My role:
- I have analyzed data and collaborated with the CRM department to identify key issues that keep the conversion rate low on divashop.vn.
- I have built an approved mockup for the new version of divashop.vn.
• Result: Sales increased instantly after launching the new version.
+ SEO
• I had been managing the SEO project for adiva.com.vn from May 2019 to February 2020.
• My role: I built an SEO team that cooperated with other teams to run an SEO strategy focusing on Relevance, Authority, and Branding. Key factors in my SEO tactics include an established Entity, strong website architecture, high-quality content, a highly relevant backlink profile, and good brand signals.
• Result: Organic traffic increased from 150,000 unique users/month (January 2019) up to 300,000 unique users/month (February 2020).
2. SEO Specialist | VANESS BOOKING Co., LTD
August 2018 - September 2018
Website: korean-air.biz
• Project goal: Increasing rankings for a keyword cluster about "cheap international flight ticket" from pages 8 -10 in SERPs within 2 months.
• Solution:
- I made a full competitive analysis to understand clearly the strengths of key competitors and to choose an appropriate battle plan with the low SEO budget of our own company.
- I re-designed the website architecture for the keyword cluster of "cheap international flight ticket" based on the SILO structure.
• Result: Ranking of the main keywords in the keyword cluster of "cheap international flight ticket" on page 3 within 40 days.
3. SEO Executive | Saigon Express Corporation
May 2017 - March 2018
1. SEO for the website: taxitaisaigon.vn
• Project goal: Increasing the rankings of main keywords from pages 4 - 5 on SERPs.
• Solution: I focused on building links from high DA webs 2.0, high-quality social profiles, and high DA forums.
• Result: Rankings of the main keywords on top 1-3 after 9 months.
2. Google Ads for the website: housemoving.vn
• Project goal: Increasing profit in the House Moving Services industry.
• Solution:
- Evaluate the current performance of campaigns.
- Create a new landing page design.
- Define KPIs.
- Keyword research.
- Structure ad groups for optimal relevance.
- Write compelling ad copy.
- Employ flexible strategies for campaign setup, budgeting, bidding, keyword selection, and scheduling.
- Set up conversion tracking.
- Implement remarketing campaigns.
- Leverage data from Google Analytics and Google Ads.
• Result: Profit in the period of January - February 2018 grew quite well compared to the previous 2 months.
My Core Values: Trustworthiness - Professionalism.
Work Terms
Let's discuss and agree on the working hours, payment methods, and communication channels that work best for both of us.