SEO Expert with SEO | SEM |CMS –Wordpress, PHP |HTML | Digital Marketing | Email Marketing | Google Tag manager |Google Analytics |Google Adwords |Reporting |online Reputation Management
HRID PATHAK
SR. Certified Digital Marketing Consultant
81785 87350
hrideshpathak601@gmail.com
To pursue a professional career & a challenging position in a competitive and progressive environment, where I can effectively contribute my skills as SEO Expert, SEM Specialist, Website Designing, Social Media Professional by possessing component Technical skills.
Area of Expertise:
* Search Engine Optimization
* Search Engine Marketing
* Google Analytics, Tag Management
* Content Management System Customization
* Application Store Optimization
* Social Media Marketing
* Online Reputation Management
General Summary
Search Engine Optimization
• Managed search engine audit documents on Client websites and make Recommendations
• Conducted SEO-keyword research based highly relevant and trafficked keywords and Make key Word Planning
• Suggested improvements for SEO: Web site internal architecture, identify content gaps and communicate any new content opportunities
• Handled more than 35 clients base and significantly raised rankings of client's websites within top 10 in major search engines like Google, Yahoo and MSN/Bing.
• Prepare end of month SEO progress reports. Prepare search engine ranking and traffic reports to assess areas of potential improvement. Monitor, track, and report, websites traffic including trend analysis using site analytics solutions
* Creating high quality reports and documentation for both internal and external audiences in an attempt to further enhance Online Marketing Teams efforts.
• Undertake Business market and Competitor research Analysis and make Improvements.
• Keep up to date with current SEO technologies and tools
Work Terms
Area of Expertise:
* Search Engine Optimization
* Search Engine Marketing
* Google Analytics, Tag Management
* Content Management System Customization
* Application Store Optimization
* Social Media Marketing
* Online Reputation Management
IDC Technologies, Noida (July 2014 Till present)
Role: Sr Digital Marketing Consultant
Responsibilities:
• Developing and executing Internet Marketing Strategies along with Resource Work Planning to help achieve and maintain top rankings on major search engines – ability to think outside the box in a highly competitive vertical.
• Communication to team and management on project development, timelines, and results.
• Work closely with the other team members to meet client goals.
• Following the web standards while developing and maintaining the websites.
• Quarterly and month plans, budget forecast and media plan delivery in collaboration with the other digital marketing channels.
• Aiding in the execution of paid search ad campaigns in Google, Yahoo, Bing and other engines, ensuring delivery within acceptable cost per acquisition
• Developing and optimizing landing pages and conversion funnel using A/B and multivariate testing methodologies to improve conversion rates.
• Support the team by delivering timely, insightful and actionable analyses.
• Development, testing, and roll-out (as appropriate) of new business-building tactics, such as Facebook advertising, mobile PPC, YouTube PPC, Display retargeting, etc.
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
• Provide Website analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide Website recommendations and execute Strategies for content development in coordination with SEO Business Objective goals general and keyword specific.