In a creative company you need someone like Houda on your team. Having creative ideas is one thing, but without a solid strategic foundation all those ideas might be worth nothing. Houda is one of the most talented strategists I’ve worked with to provide such a foundation. Her research skills and an
alytical view are impeccable. While collaborating on a project for SkyTeam, she kept providing the team with research, insights and kept helping us seeing the bigger picture throughout the creative process. And it’s not just that. She’s also - quite importantly - a very nice, bright and warm person to work with. The combination of her solid academical world view and her great personality, is what makes Houda such a great colleague in any team.
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Bruce de Kok