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Skills

  • Logo Design
  • Graphic Design
  • Web Development
  • Brand Consulting
  • Vector Graphics
  • Business Branding
  • Web Design
  • Retail Branding
  • Responsive Web Design
  • Vector Design
  • Consumer Branding
  • Scalable Vector Graphics
  • WordPress
  • Arabic
  • Brand Design

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Services

  • Logo design

    $50/hr Starting at $400 Ongoing

    Dedicated Resource

    Effective branding is essential to working online, whether for the small but growing business, personal pages, or large institutions. A unity of aesthetics, in color, font usage, layout, and all other...

    Brand ConsultingBusiness BrandingConcept DesignConsumer BrandingCorporate Branding

  • Web design

    $50/hr Starting at $1K Ongoing

    Dedicated Resource

    These days I work mainly with Wordpress, but have experience with a number of other CMS-driven web frameworks. While I can build themes from the ground up, this is usually not cost effective for clients...

    ArabicBrand ConsultingBrand DesignBusiness BrandingCSS

  • Branding

    $100/hr Starting at $1K Ongoing

    Dedicated Resource

    Branding goes beyond logo design to include a strategic outlook for the entire project, setting outlines in terms of content, aesthetics, color scheming, font usage, business materials, company or business...

    ArabicBrand ConsultingBusiness BrandingConcept DesignConsumer Branding

About

Full Stack Designer, I love beauty and silence

DESIGN: I design to have a relation to beauty. I like the challenge of refining design to its essence. And I love creating things that work. My design principles are minimalist, influenced by Rothko, Ad Reinhardt, Dieter Rams and VOMIR. I run a small company in Cairo, Egypt specialised in branding, logos, and Wordpress-focused web design and development. See:

WRITING / EDITING: I hold three degrees, including a PhD from the University of Bristol. I am a former Fulbright Scholar and have taught politics at universities in the UK, the US, Egypt and Palestine. When I'm not teaching, I work as a print and digital media editor for Al-Ahram based in Cairo, and have more than 10 years of experience at over one million words per year.

I am available for a wide range of editing and copywriting projects.

DESIGN OUTLOOK: I am profoundly moved by Mark Rothko. Also Ad Reinhardt. Simplicity and greatness combined, they point to formlessness and oblivion, from which all beauty emerges. I am — as perhaps they were — fascinated by essences, and condensing things down to the greatest extent possible. It's not easy to do in practice, but as I develop as a graphic designer, and web developer, and concept strategist and brand specialist, I often gain inspiration in the space they imagined. I am a great fan of minimalism. In the words of Antoine de Saint-Exupery, "Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away."

Work Terms

Succinct, clear, efficient.

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