TURNING MARKETING OVERHEAD INTO A PROFIT CENTER.
I get excited exploring new opportunities with companies that match my revenue-driven marketing experience gained across multiple industries and company structures.
Areas of expertise are corporate strategy, branding, e-commerce, product development, the customer journey, and communications as well as increasing brand reach & equity.
My value to an organization is creating a strategic shift from marketing as an overhead expense to a revenue-driven model that is focused on measurement, ROI and unstoppable creativity.
The core of my focus is helping organizations increase brand reach & equity, devise strategic plans that increase sales and drive the customer experience.
In that context, I bring a solutions-driven approach to corporate initiatives with a focus on cross-departmental teamwork, optimizing structures & processes and build results-oriented teams to transform concepts into reality.
I bring a unique ability to adapt to different industries, markets and models which I gained from working with start-ups, family-owned companies, complex matrixed organizations and large enterprises.