Empowering Success through Innovation, Excellence, and Unwavering Support

My journey in the professional world began with a strong foundation in marketing and operations, skills I honed through diverse roles in various industries. With a Bachelor's degree in Business Management from Martin College in Sydney and further marketing education from Singapore Management University, I have been fortunate to work with leading brands and companies, driving growth and efficiency at every step.

My career started as marketing strategies, engaged sponsors, and developed pricing strategies that kept us competitive and aligned with market trends. This role was a crash course in the fast-paced world of entertainment marketing, teaching me the importance of quick thinking and adaptability.

At Coca-Cola Amatil Indonesia, as a Key Account Manager in the Modern Channel, I focused on the HORECA channel. I played a crucial role in launching new RTDs like Minute Maid Pulpy Orange and Coca-Cola Zero to the market. My knack for negotiation, sales techniques, and strategic commercial negotiations enabled long-term profitable growth.

Moving into the FMCG sector, I joined Orion Food Indonesia as a Marketing and Trade Manager. Here, I spearheaded market activation campaigns for Choco Pie, implemented successful ad promotions, and worked closely with digital, event, and media agencies. This role underscored the importance of collaboration and strategic planning in achieving marketing success.

My tenure at Pernod Ricard Indonesia as Brand Manager was a significant milestone. I was responsible for the Martell Cognac brand, successfully positioning it as the No. 1 luxury Cognac brand in Indonesia. I led product launches, consumer activations, and developed brand identity with a distinctive style. This experience taught me the intricacies of brand management and the impact of creative marketing strategies.

As the National Marketing Manager at Drinks Hub Asia, I led marketing for Proximo spirits brands across Java and Bali. I developed comprehensive marketing plans, implemented automated marketing analytics dashboards, and collaborated with digital agencies. My efforts significantly increased brand awareness and customer acquisition.

Beyond my professional life, I value integrity, collaboration, and continuous learning. I believe that these values are the bedrock of any successful career. On a personal note, I enjoy traveling, which allows me to explore new cultures and perspectives, enriching my understanding of the global market. I am also an avid reader, with a particular interest in books on leadership and innovation.

One of my most cherished hobbies is cooking. I find it a perfect blend of creativity and precision, much like marketing and operations. It allows me to experiment with different ingredients and techniques, akin to how I approach problem-solving in my professional life.

Work Terms

Hours of Operation:
I am available for work Monday through Friday from 9:00 AM to 6:00 PM (local time). I am flexible with these hours to accommodate important meetings or urgent tasks as needed.

Payment Terms:
For project-based work, I typically require a 30% deposit upfront, with the remaining 70% due upon project completion. For ongoing consulting or retainer-based arrangements, I bill on a monthly basis, with invoices due within 30 days of receipt. Payment method accepted only by PayPal.

Preferred Communication Style:
I believe in clear and consistent communication to ensure all project requirements are met and to foster a collaborative working relationship. My preferred communication methods include:

For detailed discussions, project updates, and document sharing able to share through email.
Phone/Video Calls: For more urgent matters, clarifications, and regular check-ins.
Messaging Apps (e.g., WhatsApp): For quick questions and updates.
I am committed to responding to all communications within 24 hours during business days. For urgent matters, please indicate the priority in your message, and I will address it as soon as possible.

Availability for Meetings:
I am available for scheduled meetings and calls during my working hours. Meetings can be arranged via email or through a calendar scheduling tool. I am also open to occasional weekend meetings if required by the project timelines.

Confidentiality:
I adhere to strict confidentiality protocols to ensure that all client information remains secure and private. A formal Non-Disclosure Agreement (NDA) can be signed upon request.