International Content, Marketing & Brand Communications Strategy Consultant | Director | VP | MD | Interim | Fractional | Freelance | ex-PwC, WPP, MicrosoftInternational Content, Marketing
I've been at the forefront of digital publishing's evolution from my early days hand-coding HTML to today's AI-driven content revolution. Along the way, I've guided global brands through the ever-shifting landscape of content strategy, always with an eye on what's around the corner.
I've been fortunate to work for and with some amazing people and organizations, from tech giants like Microsoft and Intel to consultancies like EY and PwC and media brands like AOL and the BBC.
Many of these roles have been international, even global, in scope - bringing a multicultural, multilingual perspective on potential audience needs to add to the already challenging demands of keeping up with the pace of change.
My experience has been built through my roles as:
• Journalist and marketer
• Agency strategist and in-house producer
• UX researcher and information architect
• Print editor and VR experience designer
• Leader of global teams and one-man-band
Each project has added to my toolkit, giving me fresh insights to share. Whether it's adapting to the latest search algorithm update, figuring out how to use GenAI effectively, or developing a multilingual content strategy that works across cultures and platforms – I've likely faced a similar challenge before.
This diverse background means I tend to tackle content challenges from multiple angles:
🧐 First I use systems thinking to see the bigger picture – how your content fits into your overall business strategy, your industry, and the wider world.
🤔 Then I apply design thinking principles to identify the solutions - storytelling approaches, formats, tech and channels - that really work for your audience.
So, if you have a content-related need, let's talk. Together, we can chart a course through the noise, finding effective ways to tell your story and connect with your audience – no matter what changes come our way.
Work Terms
I'm flexible. My main goal in going independent was to find interesting projects to work on where I can use the full range of my skills and experience, while learning new things and meeting new people. Have something interesting? Let's talk.