Business Development Manager at AVA DMA agency
I define PPC campaign strategies to meet client's goals. Plan, manage, and execute PPC campaigns in multiple verticals, including but not limited to account setup, campaign configuration, keyword research, and implementation. Continuously evaluate and analyze campaigns, Google Analytics, search term reports, etc. and strategically execute optimization initiatives based on data to improve campaign performance and ROI. Perform in-depth competitive analysis and configure conversion and goal tracking. Assist in ad copy creation and landing page testing and optimization. Proactively identify new trends in PPC/SEM and present opportunities and recommendations to clients.
Work Terms
Everything is up to the client!
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