Partners for Sales and Marketing Collateral Needs
Stafford has 20 years’ experience in MarTech and Data Science subject areas working for leading software vendors including: Demandbase, Pega (Customer Experience AI and decisioning), SPSS/IBM (Data Science), Oracle (Oracle Marketing Cloud), Unica, and Siebel. Playing a Solution Consultant (CX SME) role over many years, Stafford has been engaged in the entire CX solution sales-cycle. This involved initial customer discovery (pain-points/challenges, goals/KPIs, and associated gaps in the Martech and Resource stack that needed to be addressed), and follow-on POVs, executive level meetings, and demos facilitating successful sales engagements.