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Skills

  • Analytics
  • Creative
  • Lead Generation
  • Management
  • Marketing
  • Process Design
  • Sales
  • Sales and Marketing
  • Sales Management

Services

  • Driven, Analytical Sales Leader

    $500/hr Starting at $3K Ongoing

    Dedicated Resource

    Do you need to fix your under-performing sales team and create consistent sales with a proven and repeatable sales process? Outsource your sales management for a 1/3 of a below-average sales manager's...

    AnalyticsCreativeLead GenerationManagementMarketing

About

Enterprising and Creative People Server, Managing and Aligning Sales, Marketing and Event Processes

Driven, analytical leader with over 20 years of experience, continually developing strong on-going relationships with the right people, for proven sales and marketing tool implementation in businesses impacted by rapid growth, change or crisis. Decisive, fact-minded executive, consistently increasing project and process function effectiveness, by aligning unique attributes of the technology, healthcare, retail and entertainment industries with mapped-out challenges.

SELECTED SKILLS

ACCOUNT & SALES MANAGEMENT
• Worked across teams (marketing, sales, product development) to establish a 7000 lead sales strategy resulting in $2 million in predictable revenue
• Attained 197% increase in client onboarding in 1 year by analyzing and developing new market opportunities
• Guided sales force to achieve a 15% increase in sales to $3.3 million & a 20% increase in product margin
• Administered all elements of 5 event management proposals, $5.4 million in total, including budgets, talent buying, contracts and vendors

MARKETING
• Increased marketing campaign’s target penetration 13% by determining & separating market niche & audience
• Expanded & reported local store marketing in Midwest district by coordinating strategic sales & marketing objectives in multiple verticals

ORGANIZATIONAL DEVELOPMENT & STRATEGY
• Implemented new client service and retention process, resulting in 56% readmission reduction
• Increased yearly gross revenue 20% by developing new market initiatives & revamping processes for increased efficiency
• Managed and directed 80 managerial and sales staff to meet sales and profit goals
• Oversaw production of over 130 entertainment projects, $14.5 million in total, including talent buying, event production, ticketing & email marketing

BUSINESS ANALYSIS & PLANNING
• Managed operations to achieve a 0.05% variance for $6.8 million inventory on control & cycle audits
• Built spreadsheets to analyze, manage and improve various facets of retail operation