Helping nonprofits attract donors + grow revenue

"We support a charity because it gives us a chance to love something about ourselves."

Hi, I'm Jen Viano!

This quote from Seth Godin is one of my favorites.

Why?

If you're a nonprofit professional, Board Member or volunteer working to raise funds for your favorite charity, it helps remind you of something valuable and important:

Yes, the people who give to your nonprofit care about your cause. But, first and foremost, they care about how giving to your nonprofit makes them feel about themselves.

It's only human nature, right?

People decide to donate, attend an event, volunteer or become an advocate for your nonprofit based on EMOTIONS first.

And research shows that when your communications are truly donor-centered, you'll be tapping into those ever-important emotions.

As a donor myself and a nonprofit writer who’s fascinated with donor behavior, I’m really passionate about the work I do helping nonprofits make deeper emotional connections with donors—connections that ultimately attract gifts and grow revenue, so nonprofits can do more to help those they serve.

MY STORY

After nearly 20 years working in nonprofit positions that include CEO, Executive Director, and Director of Development, I launched Jen Viano Communications to focus on a deep passion of mine: Using the art of the written word to help nonprofits do a better job of attracting and cultivating lifetime donors.

What does this mean for you?

As someone who's been in the trenches successfully cultivating, soliciting, and stewarding donors for gifts large and small—and with creation of thousands of online/offline communications under my belt—I'm uniquely positioned to help you:

*Put the focus on your donors and what THEY are helping your nonprofit accomplish.

*Overcome costly donor drop-out with consistent, relevant, valuable communication.

•Increase response with more clicks around your website, sign-ups for your e-newsletter, and more people making gifts.

Learn more at JenViano.com.