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Skills

  • Brand
  • Brand Advertising
  • Brand Awareness Programs
  • Business Pitch Decks
  • Chinese
  • Communications Planning
  • Competitive Analysis
  • Competitive Pricing
  • Customer Analysis
  • Ecommerce
  • Ecommerce Consulting
  • Market
  • Market Analysis
  • Market Segmenting
  • Marketing

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Services

  • China Marketing Consulting and Auditing

    $80/hr Starting at $500 Ongoing

    Dedicated Resource

    There's a service new clients typically hire me for: My no-fluff marketing consultation package. Here’s how it works:  1️. Give me details on your business in one big info dump. Explain your issues, show...

    BrandBrand AdvertisingBrand Awareness ProgramsBusiness Pitch DecksChinese

About

Answer all your inquiries and doubts about the Chinese market.

Hi there, I’m Huan Chai, also go of Jess, based in Shanghai China.

🌟🌟ABOUT ME 🌟🌟
I support the full lifecycle as a one-stop-shop strategist, with specialties in market research, competitive analysis, consumer insights, and brand positioning, for global brands that are ready to take their businesses to the next level. People hire me not for reports – they hire me for my NO-FLUFF marketing consulting package, and they hire me to build brands that will be loved in China.

🤝🏼🤝🏼 HOW I DO BUSINESS 🤝🏼🤝🏼
🙅‍♂️ NO Unethical Sales! 🙅‍♂️
When most marketers ask “What’s your budget?” it’s because they want to know the maximum they can milk you for. But my marketing prices don’t change no matter what your budget is. Of course, I only accept a project if I’m confident it will be profitable for you (and if you’re not ready for my services, I’ll tell you up front).
🙅‍♂️ NO Forced Retainers! 🙅‍♂️
ALL my services start as a one-time project, with no strings attached.

🛠️🛠️ MY SERVICES 🛠️🛠️
💎China Market Research – get advice on whether to enter the Chinese market
- Market overview
- Competition Analysis
- Customer Analysis & Insights

💎Brand Strategy – minimize the learning curve and seize the opportunity
- Brand positioning
- Brand tone, name, & tagline

💎Product & Pricing Strategy
- Product name localization
- Launching pace
- Pricing

💎Sales Channel Strategy – enter the world’s fastest-growing market
- Channel identification (Tmall, Tmall Global, JD, WeChat, Little Red Book, PDD)
- Channel selection

💎Marketing Strategy – create a digital communications plan that drives sales
- Social media marketing (Weixin / WeChat, Weibo, Douyin, Little Red Book, Bilibili, Zhihu)
- Chinese SEO (Baidu, Sougou)
- Influencer / KOL management
- CTA designs, including product details page enhancement, transaction improvement
- Chinese copywriting for SMM, PPC ads, Landing pages, Sales letters, Brochures, and Newsletters
- MCN Agent search, audit, and management

When you work with me, you will get a fast response, clear communication, and constructive ideas.

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