Notable skills and achievements:
• Diverse portfolio of writing: news, features, blogs, profiles, case studies, research and best practice reports.
• Vast editorial experience: commissioning, researching, interviewing, proofreading and editing.
• Content management: produced content strategies, implemented content calendars and carried out campaigns.
• Digital: manage B2B Marketing and Carabella Gifts’ online presence. Efforts resulted in a 75 per cent year-on-year increase of website traffic for B2B Marketing and 50 per cent for Carabella Gifts.
• Social media: manage B2B Marketing and Carabella Gifts social media channels, implemented a new social strategy, guidelines and training programme. These efforts have driven a 55 per cent year-on-year increase in website traffic from social media for B2B Marketing and made social the number one traffic driver for Carabella Gifts.
• IT skills: advanced knowledge of CMS, including Drupal and Wordpress, HTML, CSS, SEO, Adobe InDesign and Photoshop
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