MacGuffin (n)1 (film) – plot element designed to catch viewers’ attention and drive story
Much like the "MacGuffin" in film, my goal / job is to move forward a brand's story through event sponsorship, brand integration and/or influencer marketing.
Some of my sponsor experience includes -
Music - Building/sales of sponsor programs for local concerts featuring popular performers ( Sponge, Korn, Barenaked Ladies, Fuel, LIve and more)
Sports - 4 years spent as VP Sponsor Development for one of the most reputable sponsor agencies in all Motorsports. Building / sales of sponsor programs for teams and/or drivers in NASCAR, IndyCar, Off-Road and Endurance Racing Series.
Entertainment - VP Studio Relations / National Director, Sports Entertainment @ Hollywood Branding, an Entertainment Marketing agency
Events - Business Development Manager, US for Coliseum (International conference for stadium/arena industry)
- Director, Sponsorship for LA Fashion Week, Aspen International Fashion Week and Fashion Meets Music
- Director, Sponsor Sales - ExTraxx Conference & Expo (Cannabis Industry)
- Sponsorship Sales Director - SBTE Summit (State of the Black Tech Ecosystem)
Work Terms
I am available for long-term projects. I do offer sponsorship valuation/consulting / training.
I prefer a decent lead-time. Sponsorship is a process and is not something to be accomplished successfully in 90 days.
I am an advocate of Best-Practice sponsorship.
I cannot accept an commission-based jobs b/c I have paid clients.