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Skills

  • Blog Marketing
  • English Language
  • Excel
  • HTTP
  • LinkedIn
  • Management
  • Marketing
  • Marketing Management
  • Portuguese

Services

  • Marketing & Branding

    $9/hr Starting at $25 Ongoing

    Dedicated Resource

    My name is Joana and Im portuguese. English is my second language and Ive worked 5 years in a multinational company (Nestlé-Nespresso) in the marketing department were I was responsible for branding,...

    Blog MarketingEnglish LanguageExcelHTTPLinkedIn

About

Over 5 year experience on a marketing department of a multinational company

Summary
• Over 5 years experience in multinational environment
• Responsabilities on two channels B2C & B2B
• 360 º Marketing plan elaboration
• Launches



Coordination of B2B activities for the Portuguese market:
- Horeca and Office sector
- Strategy/Budget definition and follow-up
- Link between local agencies (PR/Media/Events), HQ Switzerland and Horeca & Office sales team
- Organization of machine/coffee launches (PR/Events)
- Organization of gastronomy events (trade fairs, local events, showcookings, etc.)
- Creative input for new PR ideas: creation of Nespresso cocktails, Nespresso recipes and menu
- Lead generation campaigns for office sector
- Partnerships management

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