An award-winning (200+) Integrated Creative Director from the writer side. A Story Teller. An insight ferret. A decent human being. And someone who's made a huge difference in brands.
As a writer and creative director, I’ve grown some of the world’s greatest brands: McDonald’s, AT&T, DQ, Progressive, FedEx, Hallmark, Olive Garden, Aetna, Pepsi, and Wendy’s.
I believe in the power of brands - and the impact of ideas across all platforms that make them enduring and loved. I believe in the relentless search to find the human insights that drive those ideas. I believe clients value great creative, they’d just like you to sell their product too.
I work in every media. These days you’ll find me working on the web to rebrand a tech company, writing a viral film, creating a branded reality show, and working in traditional media. All these channels are the same. Do you have a great idea - and will it bring something of value, entertainment, or clarity to the viewer/ browser/ listener/reader/participant?
I’ve led brands to many successes. DQ, for example, went from red numbers to 40% growth. It was hailed in the press as “the best fast food advertising in the world”, and voted by consumers in USA Today as their favorite advertising in two different years.
My career began at Saatchi NY. Since then I’ve called McCann, Leo Burnett, BBDO (twice), Kaplan Thaler, and Grey NY home. I’ve also run my own shop, working with clients who want a nimbler agency experience. Recent clients include Wendy’s and Dominos in the Middle East, the Hearst Corporation, and HP.
New business wins include Wendy’s, Progressive, FDA Anti-Smoking, Hampton Inn, Wendy’s Middle East, Abbott Labs, HP Services, Lending Tree, and McDonald’s China - and total over one billion.
I’ve won every major creative award several or many times over, including Cannes Lions, Clios, Emmys, London Int’l, and D&AD. I’ve won over 200 in total - including four Grand Prix - and have work in the Clio Hall of Fame, and the permanent collection of MOMA.
I have a screenwriting degree from NYU. I’m a card carrying human being, married 24 years, blessed with two amazing girls, 18 & 14.
Work Terms
Open for business. By day, project, or on AOR terms. Let's talk.