Creative, critically thoughtful marketing services.
I am Julie Ruth, a senior marketing expert in the Medical and Healthcare industry seeking employment in high-science game-changing endeavors that require strategic vision, the ability to respond to complex markets and successfully deliver on business goals.
The unique value I bring?
I think differently. I'm really good at creating. I'm emotionally intelligent. I see things others cannot. I'm authentic & original.
My professional passions & areas of interest?
1) broadly improving human & animal health
2) individualized diagnostics & treatment esp. autoimmune diseases
3) start-ups| anything new incl. 3D printing
Over my 20+ year career, I am most proud of helping to start the consumer health business for Quest Diagnostics. This included an award-winning regulatory-compliant patient report, website and operational system. I went on to demonstrate the power of educating patients through a very successful desitnation:HEALTH campaign that also helped physicians keep patients well with an online reminder program to get tested. Patients exposed requested 40% more testing.
At NMS Labs, I am proud of creating a strategic marketing department from ground up, creating R&D Governance that delivered 100+ new tests in 5 years and then leading the company through a strategic re-positioning in a fast-changing &complex marketplace to achieve 30% revenue growth and long term viability.
I thrive on establishing vision based on market research, analytics, customer and internal collaboration. I work well creating & executing marketing plans that encompass business/vendor partnerships, use of science to create products that are game-changing, scientific publication, lobbying efforts, use of technology to create tools that make customer's lives better & easier to do business. I like to stay on the cutting edge and empower others to do the same.
I look forward to continuing to help companies achieve their business goals, learning & working with other professional experts.