Banner Image

Skills

  • Analytics
  • Conflict Management
  • Cross Media Campaigns
  • Management
  • Marketing
  • Product Development
  • Social Media Marketing

Services

  • Achieve Marketing Goals|20Yrs Experience

    $75/hr Starting at $500 Ongoing

    Dedicated Resource

    CatsMccoy Creative believes in helping to deliver on goals that matter. Goals that help to reduce suffering and save human and animal lives. Creative, critically thoughtful marketing services. 20+...

    AnalyticsConflict ManagementCross Media CampaignsManagementMarketing

About

Creative, critically thoughtful marketing services.

I am Julie Ruth, a senior marketing expert in the Medical and Healthcare industry seeking employment in high-science game-changing endeavors that require strategic vision, the ability to respond to complex markets and successfully deliver on business goals.

The unique value I bring?
I think differently. I'm really good at creating. I'm emotionally intelligent. I see things others cannot. I'm authentic & original.

My professional passions & areas of interest?
1) broadly improving human & animal health
2) individualized diagnostics & treatment esp. autoimmune diseases
3) start-ups| anything new incl. 3D printing

Over my 20+ year career, I am most proud of helping to start the consumer health business for Quest Diagnostics. This included an award-winning regulatory-compliant patient report, website and operational system. I went on to demonstrate the power of educating patients through a very successful desitnation:HEALTH campaign that also helped physicians keep patients well with an online reminder program to get tested. Patients exposed requested 40% more testing.

At NMS Labs, I am proud of creating a strategic marketing department from ground up, creating R&D Governance that delivered 100+ new tests in 5 years and then leading the company through a strategic re-positioning in a fast-changing &complex marketplace to achieve 30% revenue growth and long term viability.

I thrive on establishing vision based on market research, analytics, customer and internal collaboration. I work well creating & executing marketing plans that encompass business/vendor partnerships, use of science to create products that are game-changing, scientific publication, lobbying efforts, use of technology to create tools that make customer's lives better & easier to do business. I like to stay on the cutting edge and empower others to do the same.

I look forward to continuing to help companies achieve their business goals, learning & working with other professional experts.