Experienced Senior Data Analyst with a demonstrated history of working in the information technology and services industry.
Social Media analytics- Retail
• Extraction of social media comments through SocialTrack and Traackr.
• Text preprocessing using Spacy and TF-IDF.
• Classification of follower responses into custom, business-relevant categories using machine learning models (SVM, Naïve Bayes, Random Forest, Logistic Regression etc.) to assess KOL engagement quality.
Data analytics- Logistics Client
• Develop an Algorithm for Vehicle Routing Problem with savings and time constraints.
• Integration with Google Maps API to obtain the time and distance.
• Create a Tableau dashboard to display optimized routes along with their parameters.
Data Engineering – Retail
• Design and build an inner source configuration based data ingestion framework to ingest data in a standardized format from various sources (s3,csv,HDFS,JDBC,json etc) across the organization.
• Perform cleansing and transformation of data according to the business rules and write it to the target.
• Write unit tests in Pyspark to validate and ensure code quality.
Web Analytics Implementation- Financial Services
• Implement Google Analytics tags through Tealium and Google Tag Manager across 5 regions.
• Implement 3rd Party tags (Facebook, LinkedIn, Marketo, Adwords etc)
• Work with development teams to ensure analytics tagging and implementation standards are followed, including development of data layer strategies.
• Analyze the website traffic through key metrics of visitor data using Google Analytics reports.
• Maintain test cases and gap analysis documents.
• POC on recommender system for offers and promotions.
Others:
• Sentiment analysis of tweets using Textblob and Wordcloud in python.
• Project on Exploratory analysis and clustering of countries based on GDP to find out the contribution of non-renewable sources of energy.