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Skills

  • Analytics
  • Customer Personas
  • Interviewing
  • Research
  • Trend Analysis
  • User Research

Services

  • User/market research

    $50/hr Starting at $50 Ongoing

    Dedicated Resource

    Services I provide: User Research: User interviews and surveys User personas and journey mapping Process analysis Market Research: Market trend analysis  Competitor analysis SWOT analysis (Strengths,...

    AnalyticsCustomer PersonasInterviewingResearchTrend Analysis

About

With a background in government IT policy-making and the practical development of digital solutions, I have learned to see the big picture and the finer details alike. My studies in business analysis and process management have taught me to relentlessly ask "Why?" in every project I undertake.

In addition to over a decade-long career in IT policy and strategy, I worked for 4 years as a product owner. This job equipped me with skills spanning from process analysis and optimisation and service design to product development and agile development methodologies. I also have a background in ICT project management and team leadership, which has taught me to manage both projects and teams, ensuring timely delivery and fostering strong self-discipline and organisational skills.

My career has equipped me with a blend of technical, business and managerial skills, allowing me to approach user and market research with a comprehensive perspective. I am dedicated to delivering actionable insights that drive growth and development.

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