I am a BS Hotel and Restaurant Management graduate with 6 years of working experience in advertising and marketing. For 3 1/2 years, I was a Marketing Officer at Philippines AirAsia, an award-winning low-cost airline, handling ASEAN routes (Malaysia, Singapore, Indonesia and Vietnam). Other tasks include preparation and execution of weekly tactical campaigns, marketing events and travel fairs to generate revenue and increase brand awareness; Maintaining relationship with local/international tourism boards, agencies and partners; Strategic planning of advertising and marketing campaigns, both inbound and outbound, in coordination with regional counterparts; Coordination with above-the-line, below-the-line agencies and internal digital team in implementation of advertising campaigns and on-ground activities to maximize potential for revenue while minimizing costs; Preparation of creative brief for out-of-home, print and digital materials, radio scripts and social media content; Administrative support such as budgeting, expenses tracking, documentation and travel arrangements.

Before AirAsia, I worked at Philippine Integrated Advertising Agency for 2 1/2 years as an Account/Media Coordinator where I acted as liaison between the clients and the agency, working closely with clients for their above-the line needs, collaborated with the implementation of their promotional campaigns (i.e., obtaining promo permits, media placements), prepare media plan, quotations and layouts as well as ad monitoring of clients and competitors, market research and acquiring new clients.