Marketing Consultant
I’m a media and marketing executive who is passionate about the end consumer’s perspective, needs and experience. I’m focused on cut through ideas and product offer benefits that connect rather than creatively beautiful executions that miss the mark. I have strong experience in how to build marketing, digital, content and brand campaigns, that get people talking about, spending with and remaining loyal to.
I’ve been involved in delivering great results, increased reach and high performance for some of the greatest brands around, including the Commonwealth Bank, World Vision, McDonalds, Nikon, Sydney Opera House, So You Think You Can Dance (Channel Ten), Telstra, Selleys, Clinique, Elizabeth Arden, Budweiser, Lion Nathan, Norfolk Island Tourism, Meyer Cookware, Caroma, Alex Perry, Optus, Matchbox, etc as well as content – TV and film and content ideas for leading companies, that have made an impact in both client and consumer mindsets.