Rapid Audience Insights that inspire client confidence

We are living and working in a new business era. Multiple industry reports* find that executives recognize that success in this era of fast-paced change requires new ways of thinking and operating. Decision-makers must think panoramically, collaborate, and fail fast.

Small agencies are perfectly positioned to win work in this environment, uniquely able to bring a collaborative, agile approach to their work. Yet they face a significant barrier with most current or potential clients - a lack of time, budget or appetite for traditional research. As a result, many agencies rely on gut and instinct, meaning a client will make a decision on faith, not confidence. Our experience has taught us that when an agency demonstrates a strong knowledge of a business and then defends their idea, it instills confidence in the client that the agency will get results. That’s why we designed Rapid Audience Insights™ to deliver fast, affordable and defensible knowledge that will inspire client confidence.

KENT STONES, FOUNDER
Kent has worked in Fortune 500 companies, small agencies and run his own small business. He graduated from the University of Georgia Masters of Marketing Research program in 1990 and has consistently driven brand growth by innovating in his research methods. He introduced one of the first financial services segmentations, applied cinema verité techniques in filming ethnographic work and integrated the practice of analyzing cultural and cognitive systems into his research methods. His current resolve is to deliver rapid, affordable and defendable consumer insight in the fail fast, rapid prototyping business environment we live in.

*KPMG CEO Outlook 2016, IBM 2015 C-Suite Global Study

Founded: 2015

Work Terms

Available when you need! General payment terms are 50% upon project initiation and 50% payable upon project completion. Varying terms are considered.