Content Specialist & Branded Storyteller
We all love stories.
But these stories come with one condition. They have to be worthwhile.
Worthy of being written. Told. Listened to. And remembered. By your TARGET AUDIENCE repeatedly.
But in an age of clutter, telling the right story each time and in a way the consumer is willing to listen, becomes an uphill climb.
As a content director at Mindshare India, I climbed this hill for brand GSK from Feb 2013-June 2017. And I did this, by creating stories that transformed into path breaking and profitable campaigns which delivered ROI for both brand and Mindshare.
For me content goes beyond TVC, radio spot and digital banner. Neither it is about talking to a consumer through an idea. Instead, it's talking WITH that consumer on ideas that ARE CHANGING, EVERYDAY.
My biggest achievement: Co-Creating the "content first" transformation at GSK in 2015 through innovative breakthroughs, biggest ever content strategy and and spurred revenue targets.
In the last 11.5 years: I have worked on 6 AFPs, developed and executed 60+ content solutions for over 20+ brands, won 7 industry awards and 10+ industry awards and nominations.
Brands I have worked on: GSK, Pepsi, Hero Moto Corp, Nike, LG, Kurkure, Lays, Apple, Pantaloons, Alpenliebe, Mirinda, Tata Tea, MTR, Sonata, 7UP.
My interests are in writing Hindi Poetry (A little offtrack I know), travelling to offbeat locations, cooking cuisines/dishes which is unexplored & clicking photographs of the most unexpected things through my iPhone.
Coz, be it content or me, it's never about "thinking outside the box"
It's always about "creating a NEW ONE"
Work Terms
Hours of Operation: Less than 30 hours/week
Mode of Payment: Online Transfer. 50% when project is assigned and 50% on the day project is submitted.
Changes/Additions to the project: Changes are allowed only 2 times. From third time, 30% of the project cost will be charged.