Marketing | Communications | Social Media | Public Relations

• Created and implemented Global Corporate Marketing strategy customized by region with cohesive message for publicly traded hospitality company
• Successfully researched, analyzed, and implemented corporate intranet for a 600-person IT department
• Developed strategy that aligned marketing technology with business goals
• Facilitated projects and communications between marketing and internal IT
• Experience selecting, evaluating and choosing marketing technology providers
• Experience crafting technology-enabled digital business models
• Managed complex online marketing functions, including e-commerce, technology selection and implementations as well as implementing industry best practices to deliver initiatives across multiple mediums and channels
• Designed and implemented digital and social media strategies with focus on inbound marketing, consumer retention, SEM, affiliate marketing, retargeting and display marketing
• Designed, created, and implemented a multi-lingual news portal which boast over 50,000 users globally
• Reduced information technology spending by 5 million through reviewing and recommending changes with outdated vendor resources
• Developed go-to-market strategies; identified core target verticals/industries and built tools to address them
• Developed company culture with product positioning and corporate messaging
• Created strategy for new product offerings in conjunction with overall company mission
• Strategically redesigned mobile application for better user experience that resulted with an increase of sales revenue (5%) for hospitality properties
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Re-branded and repackaged advertising and design services to effectively thwart threats from key competitors
• Conducted reputation management via strategic use of social media
• Successfully created and implemented a corporate marketing campaign for the Olympics

Work Terms

Prefer retainer projects for social media marketing.