Marketing automation alternative to Hubspot & Infusionsoft. We configure Nimble & Pipedrive CRM bi-directional syncs with MailChimp: Drip, Landing Page, Newsletter work flow marketing.
I've always been self-employed, a solopreneur or partner in a micro-business. I've spent the last few years being a stay at home of 2, who are now in school and I can get back to my full time passion, helping solopreneurs and microbusinesses grow.
I configure agile CRM & email automated syncs which results in alignment between marketing & sales and can help you become 67% better at closing deals & generate 209% more revenue from marketing. Your team can reach prospects at every stage of the sales pipeline to increase velocity and scale your business faster. Leads are broken into segments based on their level of awareness, interest, and interaction with your brand thus your messages can be specifically targeted to your potential customer’s needs.
At any given time only 3% of your prospects are in an active buying cycle. Hence managing prospects at every stage is critical. I integrate sales & marketing into a seamless journey and story, accelerating buyer understanding, intent and ultimately sale. Leads are not exclusively yours, likely caught in many “funnels” and influenced by competitors. Thus you must maintain engagement as leads pop when they are ready and you must keep your tone, voice, and commitment shining.
I collect actionable data that can be used to make intelligent, real-life marketing and business decisions. I take a holistic view of data-driven marketing, branding, campaign management, marketing metrics & analytics. Vast amounts of customer data are flowing not only from your CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. I separate the good data that signify buying signals from the noise found in the rest of the data.
Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. I create awesome personalized marketing with behavior-driven segments based on data & social med
Work Terms
I apply a four phase process ensures client satisfaction and project efficiency.
DISCOVERY: We talk to you about your business, your goals, and your overall vision. We also offer our own insight and advice to put you further towards your ideal goals. The next step is to create a customized Digital Roadmap specifically for your business. From a structural view, the Digital Roadmap is intended to provide a concrete set of objectives that are directly tied to how we will construct your digital narrative (in landing page, email campaign, newsletter or custom CRM setup).
CREATIVE: Next, we go over concepts for your product; we take your input and convert it into the look and feel you desire. We also offer more insight, research, and analysis into design for your particular area of business, and use that to go forward with building your product. This is a planning phase where we begin to focus on the technical requirements of an upcoming build and we also begin to formally map out resource allocations and assignments to ensure a smooth ascension into the formal build phase.
TECHNICAL: Now comes the part where we turn your project into a reality.This is a build phase where we start to attack all the pieces of the puzzle in a very structured manner.
REVIEW: Finally, our roles evolve and we begin to deliver on the core elements outlined in the Digital Roadmap. In some instances our clients step forward and assume a primary role, whereas in other engagements, our firm continues to serve as the primary ‘engineer’ for the creation and management of digital activities on behalf of our clients.