Art directors face an ongoing challenge. A strong sense of design and a broad visual language are just the start. Because at the end of the day the AD has to make words and images work together to meet a business objective. Leon Strapko’s work does just that. Whenever I’m faced with a particularly t
horny challenge—one that requires a marketing sense almost as strong as graphic design ability—I call Leon. Typically he shows me what I was taught to call an elegant solution. And achieving that has always helped me achieve my overall marketing objectives.
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Tim McCreight, Director of Marketing, AIChE