I am a passionate and experienced professional in the world of digital marketing and e-commerce. My journey in this field has been marked by a strong focus on managing e-commerce websites, developing comprehensive online and offline marketing strategies, managing advertising campaigns, and leveraging data analysis to optimize performance.
My career began at ThePupz in Florence, where I honed my skills in website management, SEO, order management, and customer service. I also gained valuable experience in analyzing sales data and customer behavior to identify new market trends and growth opportunities.
I then moved on to Tecnocorporation, where I further developed my expertise in e-commerce and digital marketing. Here, I was responsible for managing the company's website, planning and implementing online marketing campaigns, and tracking KPIs to monitor website performance and identify optimization opportunities. I also managed the budget for online marketing activities and reported on advertising campaigns.
Most recently, I have been working as a Digital Marketing and E-Commerce Specialist at X-MED in Milan. In this role, I have taken on a wide range of responsibilities, including website management, social media management, content creation, and SEO. I have also overseen the creation of a new website and e-commerce platform.
Throughout my career, I have demonstrated the ability to work effectively both in a team and independently, managing projects with a keen eye on achieving goals and continuous improvement. I am a problem-solver, able to work under pressure and maintain a strong work ethic. I am results-oriented, with a keen attention to detail and excellent interpersonal skills.
I hold certifications in Google Ads, Google Marketing, Facebook Ads, and Google Analytics. I am proficient in a range of technical skills, including Woocommerce, Wordpress, Shopify, Google trends, Google console, Office, Canva, Semrush, Mailchimp, Social Media Platforms, and Salesforce.