A multi-faceted brand architect with a deep passion in helping start ups and emerging companies achieve their vision.

A passionate, brand architect with a fusion of classical brand management skills honed from global Blue Chip organizations, coupled with new product development and project management experience leading start-ups and emerging companies in B to C industries.

Companies such as Borden, PepsiCo, Wrigley's, Snapple, Diageo, Bacardi, and Marie Brizard have partnered with Mark when they required out of the box approaches on Strategy, Brand Positioning/Re-positioning, Omni-channel marketing, or Commercial innovation.

Ken Sutter, ex-CFO of Bacardi said “Mark offers a great range of skills that enables him to apply his expertise to a variety of business scenarios. He shows a propensity to challenge the status quo – not for the sake of it – but to improve and create value”.

Paul Beggan, ex-President of Bacardi Canada said “Mark’s professional expertise in leading brand groups through strategic processes and reviews of their business, have led them to significantly greater insights that have turned into competitive advantages. His ability to turn strategic initiatives into action oriented executable plans is outstanding.”

Mark is a seasoned traveler, having journeyed across the US and to over 60 countries in Europe, Middle East, Latin America and Caribbean. This ‘multicultural’ perspective gives Mark a true global lens on business and consumer trends and their implications on business.

Work Terms

Hours of Operation: M-F 9 AM to 5 PM EST. Preferred payment terms: 25% Upfront to commence the work, 25% mid project review, with 50% balance due upon completion of the project. Communication can be either via email, text, cell phone call or video meeting (Zoom, Go to Meeting, etc.)