I believe in inbound marketing, utilising digital marketing strategies such as SEO, PPC, Content Marketing, CRO, Social Media and UX to target your ideal customer and drive new business
With over six years of marketing experience working as both an in-house marketer for B2B and B2C organisation in the technology, sport, publishing and property sectors as well as working within for an award-winning digital marketing agency, I have a wealth of skills and experience which will allow me to act as an extension of your team to provide creative, innovative and results-driven solutions to the marketing challenges your business faces on a day to day basis.
I have worked as a marketing director, crafting and implementing marketing strategies, to deliver strong ROI, be it from brand storytelling, search engine optimisation (SEO), content marketing, conversion rate optimisation, social media, email and paid advertising campaigns (PPC). And I believe no matter what marketing tactic your business wishes to utilise that it is my role to provide you with a clear outline of how I will help you go from initial concept to building and implementing a strategy, and measuring and achieving the results you desire.
My marketing process follows that of inbound marketing, crafting a buyer's journey, which will take your audience from an awareness stage, never having heard of your business, through to consideration, intent, purchase and out the other side as an evangelist for your brand.
Work Terms
I am HubSpot Inbound Marketing Certified as well as having completed their Contextual Marketing, Inbound Sales, and Email Marketing certifications.