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Skills

  • Marketing
  • Analysis
  • Competitor Intelligence
  • Email Marketing
  • Email Services
  • Management
  • Blog
  • Blogging
  • Consulting
  • Content
  • Content Strategy
  • Content Writing
  • Design
  • Editorial Calendar
  • Email Marketing Strategy

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Services

  • Social Media Management

    $35/hr Starting at $350 Ongoing

    Dedicated Resource

    Melanie Allen Marketing proposes to dedicate a set number of hours per week to helping manage your social media and marketing efforts. These efforts include, but are not limited to, the following: This...

    ManagementMarketingReviewsSocial Media CoachingSocial Media Marketing

  • Content Strategy Planning

    $35/hr Starting at $350 Ongoing

    Dedicated Resource

    The complete creation of a content strategy from top to bottom, including an current blogging best practices, SEO plan, editorial calendar template, guide for hiring and managing content contributors,...

    BlogBloggingContent StrategyContent WritingEditorial Calendar

  • Email Strategy Planning

    $35/hr Starting at $350 Ongoing

    Dedicated Resource

    The development of a robust email marketing program, including program launch, current email best practices, and list and segment management.

    Email MarketingEmail Marketing StrategyEmail ServicesManagementMarketing

  • Website Analysis

    $35/hr Starting at $105 Ongoing

    Dedicated Resource

    An analysis of your website content, design, layout, and navigation with suggestions on what to add and how to improve.

    AnalysisContentDesignWebsite Content

  • Competitor analysis – digital marketing

    $35/hr Starting at $350 Ongoing

    Dedicated Resource

    An elaborate analysis of strengths and weaknesses of three competitors (which you will identify) in areas of website, social media, and email marketing. This includes an in-person review of the report...

    AnalysisCompetitor IntelligenceEmail MarketingEmail ServicesMarketing

  • Competitor analysis – user experience UX

    $35/hr Starting at $350 Ongoing

    Dedicated Resource

    An intricate report on the complete user experience from sign up to conversion of three competitors (which you will identify). This includes an in-person review of the report to review findings and answer...

    AnalysisCompetitor IntelligenceUser Experience Design

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About

Modern Marketing for Small Businesses, Nonprofits, and Start-Ups

I am a marketing professional with six years of experience working in communication, branding, creative, nonprofit, and ecommerce. I've proven success at planning and executing multi-channel, go-to market strategies on new product launches and creating engaging content in the digital world to grow both brand awareness and sales. As a nonprofit professional, I'm experienced in donor relations, development and fundraising.

I've worked with companies like theCityMoms, Whiskey and Honey Salon, Allen Brothers Home Solutions, retro101, Studio 49 Fitness, Lullaby Sitters, and Charles Mayer and Co.

My writing has been featured by Birchbox, SheKnows, TwentySomething Indy, and Pattern. I've created exclusive content for brands like Paul Mitchell, Warby Parker, and American Crew.

Specialties: Interactive marketing planning and strategy, content management, email marketing, social media strategy and implementation, donor relations, fundraising, creative direction, event planning and logistics, and vendor/contractor management.