NY-based, many awards yet affordable.
Ken Baron
Marketing Strategist/Creative Director/Copywriter
Ken has received over 100 creative awards in his career, including Clio Awards, One Show (gold), Andy Awards (silver), Art Directors Awards, and Communication Arts Awards of Excellence. He is Director of Marketing Services and Co-Director of Creative Services at Mesita Communications, the strategic advertising and marketing firm he established in 2000.
As President and Creative Director of Baron & Zaretsky Advertising, a twenty-five person agency billing $13.5 million annually, Ken created advertising, promotion and sales materials for many of the country's leading brands and companies, such as Hearst Magazines (Cosmopolitan, Good Housekeeping and Popular Mechanics), Ethan Allen, Fortunoff Department Stores, Gold Toe Socks, The Home Furnishings Council, Neilsen & Bainbridge, CertainTeed, Prevention Magazine, Men’s Health Magazine, Charlie Brown's Steak Restaurants, and other leading companies.
Prior to forming Baron & Zaretsky Advertising, Ken was Senior Group Creative Director of the $200 million agency Geers Gross, directing the creative product for Breakstone Foods, Bolla Wines, Martell Cognac and National Car Rental. Previously, he was one of New York's leading freelance creative directors, developing advertising and promotional programs for major agencies, including Ogilvy & Mather, Smith-Greenland, and Bozell & Jacobs, and clients including American Airlines, Citibank, Sony, HBO, Champion Papers, Alitalia, and American Express.
Earlier Ken was a copywriter at DKG for Westinghouse Learning, Corning, Talon, Brown Forman, and Martex; Ted Bates on Panasonic; Grey Advertising on the Ford account; and Needham, Harper & Steers on Xerox and Johnnie Walker Red
Immediately after college, Ken worked as a junior copywriter at Tracy-Locke in Dallas, Texas before relocating to New York. He holds a Bachelor of Journalism in Advertising with a minor in Marketing from the University of Texas at Austin.
Work Terms
My team and I work primarily on a project basis, but do work on an hourly basis if this is preferable for the client.
Our standard terms are 50% due at commencement and 50% due upon final presentation of the approved project; we are negotiable with these terms in certain situations.
We are available by email at mesita47@gmail.com; skype at kendbaron; phone at 646-202-9690.
Our offices are located in the financial district of Manhattan: Mesita Communications, Ltd., 125 Maiden Lane, Suite 16-B, New York, NY, 10038.
Our business hours are 9AM to 6PM, EST. We are available on evenings and weekends for our International clients’ convenience.
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