I have always delivered on my promises. I understand what it is like to work for some of the highest quality, best known brands in America and I will never give less than my best.
MICHAEL J. KUCZKOWSKI
HIGHLIGHTS:
• Extensive social media, content, web development and SEO experience
• Strategic marketing, planning and sales process expertise
• Solid background in developing online and in-person training materials
• Extensive experience in developing comprehensive communication plans targeted to consumers and intermediaries
• Broad team-building experience
• Top-notch writing and creative development skills -- able to turn complex messages into easy-to-understand concepts
• Experience developing and curating innovative content in all media including print, online and video
• Managed teams of up to 20 marketing professionals
• Served as “voice” of many well-known brands
• Licensed Series 7 and 24
• 2012 DEKA Marketing Executive of the Year
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EMPLOYMENT HISTORY:
AVP, Content, Social Media, SEO and Web Properties
The Hartford, Hartford, CT
(2013-present)
I oversee all content curation and development, social media engagement, SEO, and web development for America’s oldest financial services company.
Key Highlights:
? Doubled web traffic in less than one year.
? Created four online publications (targeted to different customer segments) that attracted more than 1 million readers in the first year, and are on track for reaching 5 million in year two.
? Maintain industry-leading website while building state-of-the-art responsive site.
? Built highly engaged 250,000 person social follower base in less than one year.
? Maintained 3.5 minute average content view rate.
? Achieved industry leading engagement levels with Unmetric, Facebook, Twitter, and Linkedin.
? Began driving effective, efficient sales through social media.
? Grew team from 3-15 people in less than one year while maintaining high employee engagement scores.
? Developed agent training on SEO, content, and social media engagement.
? Developing completely new website that will be mobile-friendly and will inclu
Work Terms
I am available for work almost any time (I tend to be a workaholic). I love challenging projects and no project is off limits. I would appreciate the opportunity to use my experience to help you.