Hey there. I’m a London-based creative director (writer) who loves to build brands and agencies.
20 years of experience
Currently a freelance creative director / creative consultant based out of London, UK.
As passionate about building businesses as he is about creativity
Launched two agencies from scratch. Been fundamental in building two into successes stories.
Worked in five international cities
London, Los Angeles, Cape Town, Johannesburg, Dublin
Key in making DUKE one of South Africa’s leading agencies
Joined DUKE in 2017 as Executive Creative Director when there were only four people. Within 3.5 years, we grew it to around 80 staff with a raft of blue chip and global clients. DUKE was ranked 2020's best medium agency, 2019's 2nd best medium agency and 2018's 3rd best small agency by the Financial Mail. MarkLives awarded us 2020’s South African Agency to Watch runner-up and 2019’s Cape Town Agency to Watch.
Founded a London-based agency called Warp & Woof
Named one of the Observer’s Future 500 in the process. And had clients in the UK, USA, Saudi Arabia, Belgium and Italy.
Set up and ran WPP’s MetropolitanRepublic Cape Town
Named runner up Cape Town agency to watch by MarkLives. Creative directed six countries for the telecom MTN.
Helped merge and turn Saatchi & Saatchi South Africa into a genuinely integrated offering
Named runner up Cape Town agency to watch by MarkLives, runner up digital agency of the year by the Bookmarks and shortlisted in the Mail & Guardian for digital agency of the year. Did 22 pitches and won 19 new clients for the group in his first year.
Did the London circuit
Checked in with the usuals. ENGINE, JWT, Fallon, LBi and more, ranging from ATL agencies all the way through to PR. Worked as a freelance creative pitch specialist with a very high success rate.