Experienced Digital Marketing Specialist with a demonstrated history of working in the hospital & health care industry

Digital Marketing Specialist at Baligh Medical Group
Dates Employed Oct 2019 – Present
Employment Duration1 yr 3 mos
LocationGiza Governorate, Egypt
Manage and coordinate all digital marketing activities
Support the goals set in the marketing plan
Work closely with the sales team
Translate the company’s objectives into marketing strategies
Share qualitative content on different social media channels
Creating content, including text posts, video and images for use on social media
Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy
Scheduling social media posts using applications such as Hootsuite and TweetDeck
Interacting with customers and dealing with customer’s inquiries
Developing new social media strategies and campaigns
Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
Keeping track of data and analysing the performance of social media campaigns
Collaborating with colleagues from across marketing departments to ensure branding is consistent
Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns