Results driven internet marketing professional with over 2 years of hands-on experience in Paid Search Marketing (PPC) | Google | Bing | Facebook
Professional Online Marketing Specialist( Google Adwords, Bing Ads, Social Media) with more than 2 years industry experience both lead generation & e-commerce on different range of industries. I was a previous Mathematics and Statistics college instructor for more than 4 years. I've been working with US, UK, Australian, and Canadian clients as internet marketing specialist, consultant, and account manager of different industries from real estate, automotive, dental and clinic, apparels, coffee shops and more. I always use google analytics and search console data to derive insights from my clients' accounts and create marketing strategies to effectively run the campaigns. I've been implementing data tracking via tag manager, create tags and triggers to track custom events. I usually run my internet marketing campaigns based on the best practices in running effective campaigns including a/b testing of ad copies and landing pages, keyword and competitor research, implementing bid adjustments and creating rules, and constant scaling of bids. I also know SEO for on page optimization by optimizing meta tags, seo friendly URLs, and provide keywords to target and to rank for in content marketing.
Below is the summary of my skills and specialties:
Network: Search (with Remarketing), Display (with Remarketing), Dynamic Remarketing, Shopping, Video
Responsibilities:
1. Daily account management for all the PPC campaigns. Set up, launch, monitor and Optimize PPC Campaigns (Search, Display, Shopping) and audit the campaigns closely to improve the results.
2. Keyword Research and Optimization
3. Keyword Grouping and Quality Score Optimization
4. Ad Copy Writing and Optimization
5. Implement effective bidding strategies that yield low cost and high revenue.
6. Competitor Research & Analysis(promotions, Prices, Ad Messaging)
7. Landing page analysis and Optimization
8. Prepare Marketing Performance Reports
9. Data Mining and Segmentation
Process:
Campaign Setup:
• Website Analysis
Work Terms
Project based, campaign deliverables, flexible working schedules.
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