Strive to provide effective communication strategies and build stronger relationships

Niyati has a post-graduate qualification in Communication Management from the Symbiosis Institute of Media and Communication, Pune (India) with a specialisation in Advertising and Marketing.
I have worked with many reputed organisations such as Saatchi & Saatchi Advertising, ICICI Prudential, P&G, HLL and more. In the last many years I have been responsible for :
-Planning and executing marketing and communication strategy. Carrying out advertising campaigns for brand and products through consumer behavior study and research.
Conducted few Studies:
-A Brand Image Study for Head & Shoulders on the trends and lifestyle of today’s youth
- A study for understanding the needs and expectations of Indian women in laundry. Helped to increase popularity of the brand amongst the target audience.
-Building brand focus in conjunction with operational requirements; utilizing market feedback & personal network to develop marketing intelligence for positioning the products.
-Implementing pre/post launch sales promotional activities and formulating plans (both strategic as well as tactical) for the brands.
-Vendor interaction and creating new media options/ innovations.
-Conducted research with our own and competition customers, for understanding consumer’s perception about our product, pricing and services.

I'm also an aspiring photographer and like to freelance for family and friends in my free time.

Work Terms

I can work and freelance anytime of the day with the expectation set straight before the job starts.
Preferred mode of communication is email
Prefer Paypal as method of payment