Pedro Noronha-Feio was born in Lisbon in 1980. He graduated in Fashion Design at London College of Fashion - . University of the Arts in 2003. In that same year he works as an intern at Matthew Williamson in London. He returns to Portugal where he began his career as assistant designer for Lidija Kolovrat , for whom he worked for 2 years. In 2005 he enroles in the Design Mais program sponsored by the Portuguese Design Centre. Through this program he is placed as an assistant designer at classic menswear company Silva & Sistelo, where he becomes responsible for the development of the tailoring collection "The Board". In partnership with Silva & Sistelo he develops a concept suit that would be exhibited at the Design Fair in Milan. Since 2005 he maintains a close relationship with the fashion industry , working with various companies including the Lanidor Group. In 2007 he co-founded the brand White Tent , regularly participating in various national and international events - ModaLisboa , London Fashion Week , Tranoi ( Paris) , Who is Next ( Paris) , Bread and Butter Berlin, Pure London , among many.

He is a visiting tutor at Modatex and at the University of Beira Interior .

In 2013 he starts collaborating with Burel Factory and launches the accessories brand Pecegueiro & filhos.