The worldview that each of us has is one of the essential things that make us unique. For the last 20 years I have never distanced myself from marketing, advertising and communication, areas in which I have held several positions in companies and institutions of great importance, such as Casa Pedro Domecq, Manpower México, Grupo Atman and Pfizer (Consumer and Personal Care Products Business Unit), among others.

This uninterrupted experience, coupled with my passion, which led me to become a professional photographer, has made me evolve gradually: from a mere photographer of things themselves to be one whose every effort is focused on capturing their essence in an image, therefore discovering the impact that they will have on others, which is why I understand the photography on commerce and marketing not only from the point of view of photography and creativity, but also from the perspective of those who work in marketing and advertising agencies, because they, through their artists and graphic designers will use these images in various ways, both in electronic and printed materials, thanks to which the attributes, characteristics and excellence of their brands will be embossed.

Therefore, my passion is not focused on the "click" of the camera, but on the photography itself. At this point, it seems appropriate to mention that in addition to my passion, I also have the experience and technical knowledge required to develop any photographic project, from portrait and aerial photography to restoration and preservation in image files, scanning negatives and photographs, and any activity that has to do with recording and preserving images.

The nodal point is the vertex where the image is reversed: the vertex constitutes my particular nodal point where the experience and knowledge sets are inverted to produce different and unique images.

Attachments (Click to Preview)