PPC Marketer with +10 years experience
Result driven and detail oriented digital marketer with +10 years experience in SEM/PPC with proven success. I love analysing and identifying paid digital opportunities, and developing online strategies that make a long-term impact on the client.
I have formulated and managed strategy for 200 LCS Google Ads EMEA and US accounts (Netflix, Ryanair, Seat, Massimo Dutti, among many others) on optimisation for clicks (CTR and CPC), conversions (CPA, and ROAS/ROI), and spend (budget pacing); positive and negative keyword expansion, audience optimization (RLSA, affinity audiences, in-market audiences, etc), DSA optimisation, new build campaign creation, and account reestructure.