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Skills

  • Advertising
  • Art Direction
  • Artificial Intelligence
  • Copywriting
  • Creative Design
  • Ideation

Services

  • AI for Creative Advertising

    $60/hr Starting at $480 Ongoing

    Dedicated Resource

    Using AI for advertising idea generation and execution. This is especially suited to pitching, storyboarding and content for social. It also allows me to produce the same amount of work as a team would...

    AdvertisingArt DirectionArtificial IntelligenceCopywritingCreative Design

About

I specialise in integrated campaigns and AI for advertising.

Major experience:

Automotive
Volkswagen, Mazda, Toyota, Ford, Land Rover, Kia, Peugeot, Castrol, Caltex and Jardines Cycle and Carriage,

Aviation
Cathay Pacific, Asia Miles, British Airways, Virgin, JetStar, Qantas, Singapore Airlines, Jet Airways.

Finance
Aviva, Fidelity and American Express The Economist and The Financial Times,

FMCG
Listerine, Lypsyl, Coke, Necafé, Evian, Baileys and Grand Old Parr Whisky.


Richard has been the Executive Creative Director at:

McCanns

Cathay Pacific – Worldwide Creative Director
Launched of Cathay's Loyalty Programme, Asia Miles and The Marco Polo Club.
Judge’s Award for Performance Excellence at the Asia Direct Marketing Awards.

Ogilvy

Northwest Airlines – ROA (Rest of Asia) Creative Director
Responsible for the Airline and its Loyalty Programme WorldPerks.

DHL – Regional Creative Director (Asia)
Pitched and won the Worldwide DHL account.
Launched the industry famous "No-one knows Asia Pacific like we do" campaign.
Gold Effie

Jetstar Asia – Regional Creative Director (Asia)
Launched Jetstar Asia for Qantas in the region.
Silver Effie

M&C Saatchi

Jet Airways – Worldwide Creative Director
Launched the multi-million dollar airline upgrade.

The Gang – Agency founder

Volkswagen Singapore – Client Director and Creative director
Took Volkswagen from 14th in market to 4th.

Mazda Singapore – Client director and Creative Director
Took Mazda from 7th in market to 3rd. Mazda's highest market share in any country in the world.

Aprais UK – Worldwide creative director
Re-branded and re-launched the world leaders in building business relationships.


Awards and recognitions

Richard has won all the major advertising awards and been a judge at Cannes, D&AD, the London International Advertising Awards and was Chairman of the Direct Marketing Asia Awards. In 2006 he became the most awarded Creative Director in Asia.

He also sat on the Government's National Internet Advisory Committee in Singapore.

Richard’s first class honours degree in graphic design from UCLan was gained with the highest studio mark in the history of the course.