If you can measure marketing you can control it and radically improve performance.
Today is one of the best times to be in marketing because of all the new tools and technology that allow us to gather big data. There is a huge opportunity for marketers who can act upon the insights that data provides. Technology and marketing are becoming intimately related and my mission is to show people that there is a better, faster and smarter way to market utilizing data driven marketing techniques.
All my marketing campaigns are multi-touch and designed in a way where you can clearly see when you win and lose. This makes it so there can be a near perfect alignment between marketing tactics and business objectives.
Remember, sustainable competitive advantage is derived from the coordination of activities that are not easily duplicated. The key is collecting the right data.
Work Terms
I am located in Los Angeles, CA. My services can be retained on an hourly or project basis.