Hello! I’m Salim, a marketing professional passionate about creating strategies that generate impact and deliver results.
WORK EXPERIENCE
AIRmedia Digital Agency
Media Innovation & Sustainability Director
March 2024 – Present | Mexico (Hybrid)
Lead sustainable digital strategies that optimize brand performance through data-driven solutions to maximize impact.
WWF Mexico
Marketing & Corporate Engagement
July 2021 – May 2024 | Mexico City
Created conservation materials and strategies to strengthen the brand.
Developed digital content and fundraising campaigns.
CIE (Corporación Interamericana de Entretenimiento)
Commercial Marketing Manager
March 2014 – February 2017 | Mexico City
Developed marketing strategies that increased sales and sponsorships.
Pauta Creativa
Strategic Planning Manager
December 2012 – March 2014 | Mexico City
Developed marketing strategies based on market research.
Identified business opportunities and optimized campaigns.
Unilever Mexico
Brand Building Assistant
July 2008 – December 2012 | Mexico City
Developed SEO/SEM strategies for Knorr, increasing digital reach.
Optimized campaigns and managed advertising budgets.
EDUCATION
Universidad Panamericana
Bachelor’s in Business Administration and Marketing
2007 - 2011 | Mexico City
COURSES & CERTIFICATIONS
Digital Marketing Course – Google & IAB
Sustainability Strategy Certification
SEO/SEM Certification – HubSpot Academy
LANGUAGES
Spanish: Native
English: Advanced
SKILLS
Digital Strategy and SEO
Campaign and KPI Management
Branding and Cause-Related Marketing
Work Terms
Strategic Presentations
Development of presentations focused on objectives such as persuading, informing, or selling.
Application of storytelling techniques to structure clear, memorable, and effective messages aligned with the brief.
Integration of strategic content and eye-catching visual design to capture attention and highlight key messages.
Research and Benchmarking
Conducting market and competitor analysis to identify key opportunities.
Benchmarking studies to stand out against competitors and understand industry trends.
Delivering actionable recommendations based on consumer behaviors and needs.
New Business Development
Creation of unique and attractive brands that reflect your values and connect with your target audience.
Development of naming proposals and slogans that enhance your business identity.
Tailored marketing strategies to launch and grow your brand.
Efficiency and Collaboration
I work quickly and set clear timelines in advance.
Clients have the option of 2 to 3 rounds of revisions before finalizing the work.
I’m excited to collaborate with you and help achieve your goals. Let’s make great things happen together! :)