Everything is designed. Few things are designed well...
Being a creative solution provider, I am responsible for the creative output of client project, with oversight of the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team, all in fulfillment of our brand promise to respective clients.
Including:
- Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and client projects.
- Ensuring that the creative function operates in an efficient, profitable manner
- Ensuring that creative product remains leading edge and ahead of our competition
- Ensuring that high quality of creative and production is upheld, maintaining consistently high standards
- Delivering strategic communication solutions that help clients attain their marketing and communications objectives
Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales
- Collaborating and contributing to the creative process as a leader of a creative team, and as a member of the account team
- Co-leading the unified creative/account management process in order to execute on client projects
- Writing and presenting cohesive and persuasive rationales for campaign approaches
- Leading the unified process of marketing/concept/design and post-production execution
- Leading the unified process of marketing/concept/design and interactive/web/video/motion graphics
- Ensuring the professional development and readiness of the creative team
- Managing the evolution of the agency’s technology needs and marketing technology and digital marketing capabilities.
Work Terms
Will discuss soon :)
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